About

HALO Business Advisors, aka Team HALO are marketing consultants. Specifically, Marianna Hayes Chapman and Andy Chapman, working as a team, provide marketing advice, consultations and ongoing coaching on marketing strategy, how to use marketing tools effectively and marketing message development. They also provide social media training and support to clients. Team HALO works exclusively with locally owned and operated small businesses and enterprises, restaurants, boutique hotels, non-profit organizations and fundraising events.

To learn more about HALO Business Advisors’ marketing consulting services, please click here.

Team HALO Bios

Marianna Hayes Chapman’s Biography
Andy Chapman’s Biography
Amy Meadows Biography

Our Story

HALO Business Advisors have been teaching locally owned and operated small businesses how to win Marianna with small business owner doing consultationwith smart marketing since 1999.

It all began in 1998 when Marianna Hayes was recruited to serve as promotions committee chairperson for her local, small town Main Street program. Marianna fell in love with the Four Point Approach of the National Main Street Center’s program and soon began learning more about the program and creating innovative marketing strategies for her local community. The next year, she founded HALO Design Group with a business partner; HALO being the composite of their last names: Hayes and Logan.

Soon, the first measurable success was achieved when Mississippi Main Street Association awarded HALO the state’s Best Image Campaign for branding and a related marketing campaign for her hometown’s downtown. Marianna quickly became a sought after speaker and marketing advisor for many other small town business organizations and locally owned small business owners, and they eventually changed the business name to HALO Business Advisors. In 2007, Marianna was joined in the business by veteran web marketing expert and staunch Main Street business advocate Andy Chapman.

Today, Team HALO is led by small business marketing coaches Marianna Hayes Chapman and Andy Chapman.

We are also pleased to offer the expertise of retail window and display expert Amy Meadows. Together, our team has expert knowledge of marketing planning, marketing strategy, customer service, visual display, traditional marketing and advertising as well as social media tools like Facebook and Twitter, blogging, community building, web site development, and e-mail marketing. We operate off of the premise that small business owners are uniquely positioned to readily react to change – whether threats or opportunities. And they are uniquely positions to adapt their methods in order to more quickly achieve their goals. To this end, we focus primarily on accomplishing more with less. In other words, using lean thinking principles, HALO Business Advisors helps locally owned and operated small businesses do the following:

  • Set measurable goals and map a practical, doable path to success.Marianna and Andy visiting with local Main Street business owners during a regional Main Street conference.
  • Eliminate wasteful marketing practices and spending (saving time and money).
  • Apply marketing strategies and tactics that will work AND that the business owner feels confidently equipped to implement.
  • Teach and equip business owners for strategic marketing use of social media and new media as a way to increase customer loyalty and sales.

To learn more about Why HALO Business Advisors is Different (and Better), check out this page. Or download the Why We’re Different

In addition to consulting and coaching small business owners, Marianna and Andy direct the Results Revolution project.

Marianna and Andy with restaurant owners after biz consultation.The Results Revolution is an integrated, multi-channel effort dedicated to educating, connecting and promoting locally owned and operated small businesses across America. Through the Results Revolution, locally owned and operated small businesses can register for inclusion in our no-charge “Shop Main Street Business Directory,” learn from their peers via weekly live video streamed business owner interviews and apply their experience through marketing lessons distributed via e-mail. The Results Revolution provides a unique opportunity for small business owners across the United States to network, learn from one another and promote their businesses on-line. Marianna and Andy also spend time traveling the U.S. visiting communities and small business owners, presenting at relevant conferences and teaching workshops and seminars on marketing topics. Marianna and Andy have appeared in numerous media outlets including the Wall Street Journal and TheStreet.com.

Our results speak for themselves as our loyal customers love to speak of their success found as a result of marketing changes they made after a private consultation or attending one of our marketing seminars. Learn more about our clients and read their testimonials here.

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Small Business Buzz

“As for my domination plan, I am hoping to knock your socks off with the number of merchants that have Fan Pages. Did I mention we already have 2200 fans on our downtown fan page? You were (and continue to be) my inspiration!”
by Kristi Trevarrow, Executive Director, Rochester Downtown Development Authority in Rochester, MI